About Ayon Insights
We help growing organisations trust their numbers, see what's coming and put AI to work safely, drawing on 24+ years of combined experience across consumer goods, manufacturing, banking, healthcare and life sciences.
Why we exist
Organisations have never had more data or better tools, yet many managers still don't trust the numbers in front of them. The problem is rarely the tool; it's the data and the process behind it.
Ayon Insights closes that gap. The name comes from our founder's daughter, Ayona: we're building something meant to last.
What we believe
- Good decisions need trustworthy data
- AI is only as good as the data and oversight behind it
- Every improvement should be measured
- Clients should understand their own numbers
Thakur Avinash Singh
Founder & Managing Director
10+ years in commercial finance, procurement and analytics at global consumer goods and manufacturing companies, working with senior teams across the US, Europe and Asia.
Career highlights
- Rebuilt annual operating plans for 6 major retail accounts: +2% revenue
- Integrated dashboard that saved 20 hours a week
- Procurement turnaround cut 30–60%; vendor-data errors cut from 12% to 3%
- Supported an SAP S/4HANA migration and RPA rollout across 40 accounts
Qualifications
- MBA (PGDM), T. A. Pai Management Institute
- Applied Business Analytics, Indian School of Business
- Lean Six Sigma Green Belt
- B.Tech, JNTU Hyderabad

Arpita Raj
Data governance & analytics
14+ years in data governance, analytics and strategy across financial services, healthcare, life sciences and consulting.
Results delivered
- Established a data governance framework across 20 data products and 3 domains for a global bank
- Built a register of ~150 critical data elements and a business glossary across credit, market and operational risk
- Analysed 100+ regulatory alerts across the Americas, Asia-Pacific and Europe, and standardised 1,000+ procedures to support regulatory examination findings
- Built and led a 15-person analytics team for strategic healthcare programmes
- Designed an analytics learning programme that trained 100+ analysts and was shortlisted for the DataIQ Awards 2023
- Generated $2M in additional revenue for a client account and managed 8 strategic accounts worth $7M–$90M
20
data products governed
~150
critical data elements defined
1,000+
regulatory documents standardised
100+
analysts trained
Where we work
Headquartered in the UK, serving clients across the UK, India and the US, remotely and on site.
Let's talk
We'd love to hear what you're working on.